MACK VOLVO TRUCKS

Design a truck for 2020 and beyond. It must be perceived as timeless and legendary example of All-American ingenuity and progress. Define the design language and attributes that recognized as an American classic.
Volvo Trucks featuring project brief to develp a design language for the brands
Volvo Trucks featuring primary goal storytelling
Volvo Trucks featuring mood board for aesthetics: muscular-machined Surfacing
Volvo Trucks featuring emotional moodboard for the brand
Volvo Trucks featuring insirational moodbard
Volvo Trucks featuring a mood board for functional ideas to integrate into the design language
Volvo Trucks featuring form exploration sketches
Volvo Trucks featuring a key sketch of form exploration
Volvo Trucks featuring refinement sketches with markers
Volvo Trucks featuring key sketch for final design direction
Volvo Trucks featuring sketches of form exploration for the Volvo truck brand
Volvo Trucks featuring key volve truck sketch
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